Title: Effective use of social media recruiting

Authors: Arunima Khullar; Prakhar Pandey

Addresses: School of Business Management, NMIMS Mumbai, India ' School of Business Management, NMIMS Mumbai, India

Abstract: With the rapid evolution of digital media, online presence is becoming a front-runner factor for the success of business and entities, alike. Tapping on the pace of this evolution, socially active employers are transcending towards social media platforms and online portals for attracting and sourcing talent. What attracts these organisations is ease of access, continuous availability, spontaneity and transparency. At forefront of this change is human resources department, which plays the dynamic role of designing strategies for attracting talent digitally while making sure that the digital footprint of the company is constantly evolving. This research paper delineates the digital media presence of nearly 50 companies that are categorised in accordance of industry and employee strength. The paper further probes into the digital practices followed by a selected few of these 50 companies, by studying their efforts in social media, their approach towards change in recruiting policies, benefits derived and management level interventions taken to promote this change.

Keywords: social media; recruitment policies; gamification; talent acquisition; talent sourcing; human resources management; HRM; branding; organisations; employees.

DOI: 10.1504/IJIIM.2014.067934

International Journal of Intercultural Information Management, 2014 Vol.4 No.4, pp.216 - 227

Received: 07 Mar 2014
Accepted: 12 Nov 2014
Published online: 09 May 2015 *

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