Title: New product development and creativity management in Japanese video gaming software firms

Authors: Reika Kohashi, Sam Kurokawa

Addresses: Department of Management and Information Science, Osaka International University, 3–50–1, Sugi, Hirakata, Osaka, 573–0192, Japan. ' Department of Management, LeBow College of Business, Drexel University, 101 N, 33rd St., Philadelphia, PA 19104, USA

Abstract: Through interviews and surveys, this paper investigates Japanese video gaming software firms that have achieved a major global presence. Contrary to our expectations, findings show that overall Japanese practices are inconsistent with what has generally been believed to be necessary in software development processes. However, our findings suggest that the overall set of creativity management practices is indeed compatible with the needs of the market and development processes.

Keywords: creativity management; Japanese management; gaming software; video games industry; Japan; new product development; NPD; software development; human resource management; HRM.

DOI: 10.1504/IJTM.2005.006712

International Journal of Technology Management, 2005 Vol.30 No.3/4, pp.365 - 388

Published online: 04 Apr 2005 *

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