Title: Challenges of consumer-based innovations and start-ups in ICT business

Authors: Rauno Rusko

Addresses: Faculty of Social Sciences, University of Lapland, P.O. Box 122, FI 96101 Rovaniemi, Finland

Abstract: The contemporary global environment and digitalisation provide new kinds of business opportunities in the context of internet-based media. On the general level, profitable business models might be easy to understand but challenging to implement on the technical level (cf. Google, Facebook). New digital solutions are easy to use and familiarise with, which provides opportunities for business inventions also to those who are not specialised in digital programming. How to exploit innovation in this kind of a case? This paper is focused on the potential choices on the innovation path in Information Communication Technology (ICT) start-ups and in prevailing ICT companies (intrapreneurship) using the framework of Supply Chain Management (SCM).

Keywords: innovation paths; SCM; supply chain management; ICT industry; information and communications technology; information technology; ICT start-ups; consumer-based innovations; intrapreneurship.

DOI: 10.1504/IJTE.2015.067079

International Journal of Technoentrepreneurship, 2015 Vol.3 No.1, pp.1 - 16

Received: 20 Aug 2012
Accepted: 27 Jun 2013

Published online: 26 Jan 2015 *

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