Title: Comparison of e-commerce in India and Mexico: an example of technology diffusion in developing nations

Authors: Nanda K. Viswanathan, James B. Pick

Addresses: School of Management, Suite 210-E, Delaware State University, 1200 N. Dupont Highway, Dover, DE 19901, USA. ' School of Business, University of Redlands, 1200 East Colton Avenue, Redlands, CA 92373-0999, USA

Abstract: The growth of the e-commerce industry and its relationship with associated industries such as telecommunications and software are analysed in the context of the Indian and Mexican economies. In addition, factors impacting the adoption of e-commerce in different sectors of the economy are examined. The major variables considered include growth in the number of internet connections, telecommunications infrastructure, attitudes and awareness of corporations and individual customers towards e-commerce, growth of the software industry in terms of its relationship to e-commerce, and the role played by the government. The two nations are compared on four groups of e-commerce factors. Based on existing trends, the major bottlenecks to future growth are also examined and a framework is presented that may help explain the process of e-commerce diffusion in developing countries.

Keywords: e-commerce; India; Mexico; government policy; software growth; framework; culture; development; technology diffusion; developing countries; electronic commerce; internet connections; telecommunications infrastructure; environmental factors; industrial policy.

DOI: 10.1504/IJTM.2005.006619

International Journal of Technology Management, 2005 Vol.31 No.1/2, pp.2 - 19

Published online: 30 Mar 2005 *

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