Title: An empirical study on user acceptance of healthcare website

Authors: Jianbin Sun; Jiaojiao Lu

Addresses: School of Business, Gannan Normal University, Ganzhou, 341000, China ' School of Business, Gannan Normal University, Ganzhou, 341000, China

Abstract: This paper intends to study the factor influences on behavioural intention and usage behaviour of users of healthcare website according to the user acceptance model of healthcare website, which is based on the unified theory of acceptance and use of technology (UTAUT), perceived risk theory and credibility of online health information. An empirical study is conducted with data collected through questionnaires. SPSS is used for descriptive statistics, reliability and validity analysis of data. Research hypotheses are verified by using AMOS17.0 of structural equation model. Results demonstrate that performance expectancy, social influence and credibility of online health information are the key influencing factors of users' acceptance and usage of healthcare website. In addition, experience can moderate the multiple paths through which the factors influence behavioural intention. Finally, a number of practical and theoretical implications are discussed.

Keywords: healthcare websites; UTAUT; perceived risk; information credibility; structure equation modelling; SEM; user acceptance; behavioural intention; usage behaviour; performance expectation; social influence; experience; technology acceptance.

DOI: 10.1504/IJNVO.2014.065093

International Journal of Networking and Virtual Organisations, 2014 Vol.14 No.1/2, pp.57 - 73

Received: 09 Dec 2013
Accepted: 02 Jun 2014
Published online: 29 Oct 2014 *

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