Int. J. of Trade and Global Markets   »   2014 Vol.7, No.3

 

 

Title: International television formats and national variations: the case of IDOL in Vietnam

 

Authors: R.A. Burnett; Bui Minh Thai

 

Addresses:
School of Communication, Webster University Thailand, Maneeya Center, 518/5 Ploenchit Rd., Bangkok 10330, Thailand
School of Communication, Webster University Thailand, Maneeya Center, 518/5 Ploenchit Rd., Bangkok 10330, Thailand

 

Abstract: This paper examines different ways in which modern entertainment companies are involved in the production, marketing and distribution of popular culture. This paper focuses generally on the contemporary production of reality television and more specifically on the television program IDOL in Vietnam.

 

Keywords: international communications; television formats; tv formats; IDOL; Vietnam; music; popular culture; national variations; entertainment industry; reality television; reality tv.

 

DOI: 10.1504/IJTGM.2014.064910

 

Int. J. of Trade and Global Markets, 2014 Vol.7, No.3, pp.223 - 234

 

Available online: 22 Sep 2014

 

 

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