Title: Intrapreneurial sensemaking: the case of a reenvisioned school of professional studies

Authors: Rod A. Hagedorn; David W. Jamieson

Addresses: Business Performance Improvement Consortium LLC, 100 South Fifth Street, 19th Floor, Minneapolis, Minnesota 55402, USA ' Organisation Learning and Development, University of St. Thomas, Mail# MOH217, 1000 LaSalle Avenue, Minneapolis, Minnesota 55403, USA

Abstract: This case is based on a management consulting project during the spring of 2013 at a small faith-based university located in the Western USA. The authors utilised a participatory sensemaking approach to develop a reenvisioned mission for a newly-independent school of professional studies within the university. While the objectives of the project were broadly related to strategy formulation, this case focuses only on the development of the new school's mission. Emphasis is placed on the social construction of meaning in an intrapreneurial context as an enabler for reenvisioning purpose and strategic direction.

Keywords: sensemaking; intrapreneurship; social construction of meaning; meaning making; collaborative leadership; collectivistic leadership; mission; strategy; management consulting; school of professional studies; higher education.

DOI: 10.1504/IJEIM.2014.064715

International Journal of Entrepreneurship and Innovation Management, 2014 Vol.18 No.5/6, pp.425 - 437

Published online: 13 Sep 2014 *

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