Title: Strategic roles of human capital in transforming hotel industry in Malaysia

Authors: Narentheren Kaliappen; Haim Hilman

Addresses: College of Business, Universiti Utara Malaysia, 06010, Sintok, Kedah, Malaysia ' College of Business, Universiti Utara Malaysia, 06010, Sintok, Kedah, Malaysia

Abstract: Today's business environment demands hoteliers to be more stringent than before in developing business plans. One of the most important criteria is an attractive business plan that could inspire human capital. Specifically, this study examined motivational factors of people working in the hotel industry in Malaysia. The study investigated the relationship between motivational factors and employees' motivation. Data were collected through mail survey questionnaires among hotels' employees. Findings indicated 'salary', 'fringe benefit' and 'interesting job' were among the most popular motivational factors. From the gender perspective, male employees consider 'salary' more than other factors and female employees consider 'working environment' as their most important motivational factor. These give top management better insight on how to develop attractive schemes as well as conducive working environment. In conclusion, these findings confirmed the relationship between motivational factors and employees' motivation.

Keywords: motivational factors; employee commitment; employee motivation; human capital; hotel industry; Malaysia; hotel employees; gender.

DOI: 10.1504/JGBA.2014.064081

Journal for Global Business Advancement, 2014 Vol.7 No.3, pp.222 - 235

Published online: 30 Apr 2015 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article