Title: Virtual reality and innovation networks: opportunity exploitation in dynamic SMEs

Authors: Allan Macpherson, Oswald Jones, Michael Zhang

Addresses: HRM and OB Group, The Business School, Manchester Metropolitan University, Aytoun Street, Manchester, M1 3GH, UK. ' Centre for Enterprise, The Business School, Manchester Metropolitan University, Aytoun Street, Manchester, M1 3GH, UK. ' Centre for Enterprise, The Business School, Manchester Metropolitan University, Aytoun Street, Manchester, M1 3GH, UK

Abstract: This paper examines the process of technological and organisational innovation within a SME (small and medium-sized enterprise) located in a relatively remote area of northwest England. Supply chain networks provide a mechanism by which closer relations can create opportunities to improve competitiveness of all the partners. It is argued that these opportunities can be extended geographically by the use of information and communications technologies (ICTs). The paper focuses on the accumulation of innovation capabilities developed through RWL|s close relationship with its main customer, BNFL, and other firms within the supply chain. These relationships have enabled knowledge to be transferred both upstream and downstream creating a ||virtual cluster|| facilitated through reciprocal relationships between the main actors. Our conclusion is that virtual technologies depend heavily on shared perceptions of those participating in such networks. Furthermore, close relationships central to the sharing of tacit knowledge are best achieved through regular face-to-face interaction.

Keywords: information and communication technologies; ICT; innovation networks; rural areas; SMEs; supply chains; technological innovation; organisational innovation; virtual clusters; supply chain management; customer-supplier relationship; supplier partnerships; remote location; rural location.

DOI: 10.1504/IJTM.2005.006345

International Journal of Technology Management, 2005 Vol.30 No.1/2, pp.49 - 66

Published online: 23 Feb 2005 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article