Title: Strategies for major components

Authors: R.J. Hermon-Taylor

Addresses: Vice-President, The Boston Consulting Group, USA

Abstract: This article foresees the automotive component supply industry about to enter a period of unprecedented shakeout. Those suppliers that remain will have successfully addressed two key questions. First, to what degree is it essential for survival to compete on the basis of global scale, as opposed to approaching international strategy opportunistically, or selectively, or concentrating only on the home market or even a single customer? And second, what are the requirements for achieving a profitable participation in the industry that can be successfully defended against likely future competitors?

Keywords: automotive components; distribution; marketing; strategic planning; vehicle design; automotive suppliers; component suppliers.

DOI: 10.1504/IJVD.1985.061369

International Journal of Vehicle Design, 1985 Vol.6 No.4/5, pp.428 - 430

Published online: 25 May 2014 *

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