Title: Technology and the marketplace

Authors: J.M. Snowdon

Addresses: Managing Director, Product Development, Austin Rover Group, UK

Abstract: The motor industry is potentially faced with two gaps which could grow into chasms. One is between the technology of its products and the available technology at the forefront of research. The second gap is between its own technological capacity and what the customer is ready to accept. Yet the motor industry is potentially an ideal bridge between the leading edge of science and the average man or woman.

Keywords: strategic planning; technology management; vehicle design; vehicle marketing; vehicle technology.

DOI: 10.1504/IJVD.1985.061362

International Journal of Vehicle Design, 1985 Vol.6 No.4/5, pp.397 - 401

Published online: 25 May 2014 *

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