Title: Differences of tourists' educational levels in holding concern for archaeological sites (case of Jordan)

Authors: Mairna H. Mustafa

Addresses: Department of Sustainable Tourism, Queen Rania Institute of Tourism and Heritage, The Hashemite University, P.O. Box 330127, 13115 Zarqa, Jordan

Abstract: In this study, the differences among tourists' educational levels regarding environmental concern were tested; a random sample of 286 tourists filled a survey that included indices of the following concepts: value orientations, awareness of consequences, ascription of responsibility and willingness to take a positive behaviour. F-test results show significant differences among educational levels in most of observed variables. Results initiate the necessity to enhance the role of both formal and non-formal education in spreading the awareness about the value and fragility of archaeological sites, also inducing feelings of respect and responsibility toward them.

Keywords: educational levels; archaeological sites; tourist behaviour; formal education; non-formal education; value orientation; tourist responsibility; behavioural intention; archaeology; Jordan; awareness of consequences; cultural heritage; tourism destinations; responsible behaviour; respect.

DOI: 10.1504/IJMIE.2014.060231

International Journal of Management in Education, 2014 Vol.8 No.2, pp.126 - 143

Published online: 31 May 2014 *

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