Title: Neuromarketing and sustainability: challenges and opportunities for Latin America

Authors: Jorge Henrique Caldeira De Oliveira

Addresses: Business School at Ribeirao Preto, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, Postal Code 14040-905, Ribeirao Preto-SP, Brazil

Abstract: The aim of this conceptual work was to define what neuromarketing is and to show its potential for sustainability studies. It also suggests some of the major challenges and opportunities that Latin American researchers will face when working with this new research line.

Keywords: sustainability; neuromarketing; Latin America; sustainable development.

DOI: 10.1504/LAJMSD.2014.059779

Latin American Journal of Management for Sustainable Development, 2014 Vol.1 No.1, pp.35 - 42

Received: 29 Apr 2013
Accepted: 01 May 2013
Published online: 30 May 2014 *

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