Title: Personalisable in-vehicle systems, technology acceptance and product attachment

Authors: Carl Jörgen Normark; Janne Petteri Mankila

Addresses: Division of Innovation and Design, Industrial Design, Luleå University of Technology, SE-971 87 Luleå, Sweden ' Division of Innovation and Design, Industrial Design, Luleå University of Technology, SE-971 87 Luleå, Sweden

Abstract: Personalisable in-vehicle interfaces offer a flexible way to tailor content and appearance of the interface to suit the driver and bridge a number of functional and emotional issues. A questionnaire based on the technology acceptance model (TAM) was handed out to 137 respondents to study whether personalisable vehicle human-machine interfaces (HMIs) would be accepted for use in vehicles and also to investigate whether the emotionally-associated construct product attachment affects the behavioural intention. The main findings indicate that personalisable systems were fairly well accepted for use in vehicles and a system comprised of personalisable modes displayed the highest behavioural intention. Moreover, as personalisation offers a closer, more emotional and personal connection to the product, a person's attachment to a product was shown to affect the intention to use the product.

Keywords: affective human factors design; emotional design; technology acceptance model; TAM; vehicle interfaces; in-vehicle systems; personalisation; product attachment; behavioural intention; human-machine interface; HMI; intention to use.

DOI: 10.1504/IJHFE.2013.059373

International Journal of Human Factors and Ergonomics, 2013 Vol.2 No.4, pp.262 - 280

Received: 21 May 2013
Accepted: 21 Oct 2013

Published online: 30 Apr 2014 *

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