Title: A technology-organisation-environment (TOE)-based m-business value instrument

Authors: Winnie Ng Picoto; France Bélanger; António Palma-dos-Reis

Addresses: ISEG School of Economics and Management, Technical University of Lisbon, Lisbon 1249-078, Portugal ' ACIS Department, Virginia Tech, Blacksburg, VA 24061-0101, USA ' ISEG School of Economics and Management, Technical University of Lisbon, Lisbon 1249-078, Portugal

Abstract: Mobile business (m-business) creates new business opportunities. Yet, existing research focuses on customer adoption factors rather than an assessment of the value of m-business for organisations. This study fills this gap through the development of a conceptual model of m-business value at the organisational level, which is grounded in the technology-organisation-environment (TOE) framework and the resource-based view (RBV) theory. The model suggests seven determinants of m-business use and value: technology readiness, firm size, managerial obstacles, competitive pressure, regulatory environment, partner pressure, and mobile environment. M-business value is a second order construct comprising the impact on downstream dimensions (e.g., sales support, customer service, market growth), on internal dimensions (e.g., internal processes, staff productivity), and on upstream dimensions (e.g., procurement, coordination with suppliers). This study develops an instrument to assess m-business usage and value. Data collected from 111 professionals is then used to test the proposed instrument. Implications and contributions are discussed.

Keywords: mobile business; m-business; business value; technology-organisation-environment framework; TOE framework; resource-based view; RBV; mobile communications; conceptual modelling; technology readiness, firm size; managerial obstacles; competitive pressure; regulatory environment; partner pressure; mobile environment; sales support; customer service; market growth; internal processes; staff productivity; procurement; supplier coordination.

DOI: 10.1504/IJMC.2014.059240

International Journal of Mobile Communications, 2014 Vol.12 No.1, pp.78 - 101

Published online: 13 Jul 2014 *

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