Title: Consumer online shopping attitude-intention and their determinants in Qatar
Authors: Shahid N. Bhuian; Khaled A. Al-Share; Aisha Al Muzaffar; Hayfa Ahmed; Rania Abou Ghaida; Rehab Dorgham
Management and Marketing Department, College of Business and Economics, Qatar University, P.O. Box 2713, Doha, Qatar
Accounting and Information Systems, College of Business and Economics, Qatar University, P.O. Box 2713, Doha, Qatar
Shared Services Department, Supreme Council for Family Affairs, Abu Hamour, P.O. Box 396, Doha, Qatar
Strategic Research Department, Qatar Science and Technology Park, Al-Dafna Area, P.O. Box 13658, Doha, Qatar
College Program, Best Buddies Qatar, Al-Kheisa Area, P.O. Box 23242, Doha, Qatar
Research Department, Qatar University, New Salata Area, P.O. Box 2713, Doha, Qatar
Abstract: The study examines consumer online shopping attitude and intention and their antecedents in Qatar, one of the strongest economies in the world. Commonly used determinants of consumer online shopping attitude and intention in the literature are selected namely usefulness of online shopping, security of online shopping, privacy of online shopping, ease of use of online shopping and self-efficacy of online shopping. An analysis of a sample of 129 cross-section consumers in Doha, Qatar, supports our contention that the usefulness of online shopping, security of online shopping, privacy of online shopping and ease of use of online shopping influence consumer online shopping attitude. In turn, consumer online shopping attitude together with self-efficacy of online shopping affect consumer online shopping intention. Contrary to the expectation, usefulness of online shopping is not a significant predictor of consumer online shopping intention in Qatar. Results and implications are discussed.
Keywords: e-finance; electronic finance; online shopping; consumer attitudes; consumer intentions; Qatar; usefulness; security; privacy; self-efficacy.
Int. J. of Electronic Finance, 2013 Vol.7, No.2, pp.146 - 160
Available online: 19 Oct 2013