Title: Community engagement of petroleum company: getting the right fit in Sudan

Authors: Eiman H. Ibrahim; A.K. Siti-Nabiha; Dayana Jalaludin; Yousif Abdelbagi Abdalla

Addresses: Graduate School of Business, Universiti Sains Malaysia, 11800 Minden, Gelugor, Pulau Pinang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800 Minden, Gelugor, Pulau Pinang, Malaysia ' School of Management, Universiti Sains Malaysia, 11800 Minden, Gelugor, Pulau Pinang, Malaysia ' School of Management, Universiti Sains Malaysia, 11800 Minden, Gelugor, Pulau Pinang, Malaysia

Abstract: This case concerns the community engagement practice of JOC Petroleum (JOC), a company that has been operating in the south of Sudan since year 2001. In 2011, the newly formed Republic of South Sudan declared 'Development and Equitable Sharing of Wealth Guiding Principles' for all its oil and gas investors, through which community development projects are now considered as a legal requirement. Such development has prompted JOC to review its community engagement practices, particularly in terms of its compliance with the present regulatory and societal expectations. This case concerns transformation in community engagement practices as a response towards a regulatory change in order to sustain the organisation's legitimacy.

Keywords: stakeholder management; community development; sustainability; corporate social responsibility; CSR; business ethics; legitimacy; South Sudan; sustainable development; community engagement; oil industry; petroleum corporations; regulation; societal expectations; regulatory change.

DOI: 10.1504/IJHRDM.2013.055416

International Journal of Human Resources Development and Management, 2013 Vol.13 No.2/3, pp.169 - 177

Published online: 19 Jul 2014 *

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