Title: Subjectivity in innovation management

 

Author: Christopher J. Brown, Philip Frame

 

Address: Innovative Management Solutions Consultancy, Golden Row, Whipsnade Green, Whipsnade, Beds., LU6 2LQ, UK. ' Middlesex University Business School, The Burroughs, Middlesex, NW4 4BT, UK

 

Journal: Int. J. of Innovation and Learning, 2004 Vol.1, No.4, pp.351 - 363

 

Abstract: A major emphasis of modern new product development management involves the role of innovation. Researchers and managers alike have devoted significant amounts of time for decades to both understand and manage the innovation process. This work unfolds the subjectivity of innovation management, and the essential role that sub-cultures and innovation process outcome criteria play in the innovation journey. A framework is presented which explores the sense-making and subjectivity of innovation management, and its close link to both positive and negative outcomes of the innovation process.

 

Keywords: innovation process outcome criteria; innovation management; new product development; NPD; group values; subjectivity; objectivity.

 

DOI: 10.1504/IJIL.2004.005496

10.1504/04.5496

 

 

Purchase this articleComment on this article