Title: Subjectivity in innovation management
Author: Christopher J. Brown, Philip Frame
Address: Innovative Management Solutions Consultancy, Golden Row, Whipsnade Green, Whipsnade, Beds., LU6 2LQ, UK. ' Middlesex University Business School, The Burroughs, Middlesex, NW4 4BT, UK
Journal: Int. J. of Innovation and Learning, 2004 Vol.1, No.4, pp.351 - 363
Abstract: A major emphasis of modern new product development management involves the role of innovation. Researchers and managers alike have devoted significant amounts of time for decades to both understand and manage the innovation process. This work unfolds the subjectivity of innovation management, and the essential role that sub-cultures and innovation process outcome criteria play in the innovation journey. A framework is presented which explores the sense-making and subjectivity of innovation management, and its close link to both positive and negative outcomes of the innovation process.
Keywords: innovation process outcome criteria; innovation management; new product development; NPD; group values; subjectivity; objectivity.