Title: Success factors influencing the adoption of M-learning

Authors: Elaheh Yadegaridehkordi; Noorminshah A. Iahad; Hasnain Zafar Baloch

Addresses: Department of Information Systems, Faculty of Computing (FC), Universiti Teknologi Malaysia (UTM), Skudai 81310, Johor Bahru, Malaysia ' Department of Information Systems, Faculty of Computing (FC), Universiti Teknologi Malaysia (UTM), Skudai 81310, Johor Bahru, Malaysia ' Department of Information Systems, Faculty of Computing (FC), Universiti Teknologi Malaysia (UTM), Skudai 81310, Johor Bahru, Malaysia

Abstract: In today's educational world delivering teaching and learning materials anywhere/any time has became a major focus of interest. Mobile learning is a new pedagogy/technology that breaks the limitations of classrooms and shifts educational processes from lecturer-centred to learner-centred without any limitations. As mobile learning is in its infancy, identifying success factors influencing the adoption of this pedagogy/technology is very important. The present study aims to determine the factors contributing to the adoption of M-learning. Three external variables (perceived mobility value, self-efficacy and prior use of electronic learning) were added to technology acceptance model and tested in Universiti Teknologi Malaysia. Quantitative research approach was conducted to collect required data. The sample was composed of 350 undergraduate and postgraduate students of Universiti Teknologi Malaysia who were selected by stratified sampling to answer questionnaires. Finally, the results of data analysis indicate that perceived mobility value is a more significant factor while other factors - perceived ease of use, perceived usefulness, attitude toward using, self-efficacy, prior use of e-learning - are also accepted as contributing factors for mobile learning adoption. In addition, some recommendations are given to act on these factors and to accelerate the process of M-learning adoption in higher education institutions.

Keywords: m-learning; mobile learning; teaching and learning materials; success factors; technology adoption; technology acceptance model; TAM; perceived mobility value; self-efficacy; prior use; electronic learning; e-learning; Malaysia; higher education; perceived ease of use; perceived usefulness; usage attitudes.

DOI: 10.1504/IJCEELL.2013.054290

International Journal of Continuing Engineering Education and Life-Long Learning, 2013 Vol.23 No.2, pp.167 - 178

Published online: 30 Dec 2013 *

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