Title: How can we integrate IP strategy with corporate strategy? Combining IP strategy with management strategy making process

Authors: Yoshitoshi Tanaka

Addresses: Graduate School of Innovation Management, Tokyo Institute of Technology, 3-3-6 Shibaura, Minato-ku, Tokyo 108-0023, Japan

Abstract: Intellectual property systems have been introduced and used in many countries as a global standard. However, its practical utilisation is still not yet mature because of the lack of IP strategy. Each enterprise has to define a unique IP strategy and be differentiated by other enterprises because the outside environment and internal resource are different. IP people have to have better understandings on strategy making process, which is fundamental to the management field. In addition, IP strategy should include IP expertise based on IP laws and its regulations. In this paper, strategy making process is introduced for IP personnel together with a new proposal of an IP strategy menu which will combine IP strategy with management strategy making, for further improvement of IP activities for the growth of enterprise.

Keywords: intellectual property; IP strategy; corporate strategy; strategy making process; IP expertise; strategy integration; management strategy.

DOI: 10.1504/IJIPM.2013.053454

International Journal of Intellectual Property Management, 2013 Vol.6 No.1/2, pp.129 - 142

Published online: 31 Mar 2014 *

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