Title: International division of labour in product development activities: towards a selective decentralisation?

Authors: Ana Valeria Carneiro Dias, Mario Sergio Salerno

Addresses: Business Administration Department, Centro Universitario da FEI, Sao Paulo, Brazil. ' Production Engineering Department, Escola Politecnica, Universidade de Sao Paulo, Brazil

Abstract: This paper aims to contribute to the debate on the international division of labour among headquarters and subsidiaries located in emerging markets, concerning product development (PD) activities. We argue that market proximity and technological sourcing, often claimed as reasons for decentralising PD activities, are not sufficient to explain some cases of integration of subsidiaries located in emerging markets in their headquarters| PD structures. We then propose that this integration may arise in order to reduce development time and costs; also, the integration of subsidiaries depends on their relationship with headquarters and on the role played by host and home governments. Finally, we present some proposals on how the division of labour occurs, concerning the development of platform and derivatives and the stages on the PD process. These propositions are based on case studies conducted in four major car assemblers in the last four years, examining their headquarters as well as their Brazilian subsidiaries.

Keywords: emerging countries; global product development; globalisation; international division of labour; profit strategy; automobile industry; Brazil; subsidiary integration; decentralisation; automotive product development.

DOI: 10.1504/IJATM.2004.005327

International Journal of Automotive Technology and Management, 2004 Vol.4 No.2/3, pp.223 - 239

Published online: 23 Sep 2004 *

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