Title: A cybernetics perspective of cross-cultural issues and entrepreneurship research

Authors: Rubeena Cetin; Sameer A. Khan

Addresses: College of Business Administration, American University in the Emirates, P.O. Box 503000, Dubai, UAE ' Center for Neural and Cognitive Science, University of Hyderabad, Hyderabad 500046, India

Abstract: Key centres of world trade and commerce like UAE are a platform for active, diverse and robust entrepreneurial activities. The current conditions in economies like that of the UAE and their multi-cultural environment/markets make tactful cross-cultural interactions with stake holders, suppliers, customers and employees a key challenge to entrepreneurial success. This conceptual paper provides a review of entrepreneurship and its relation to cultural constructs, an introduction to control theory as a basis for modelling human behaviour and a proposed framework for researching entrepreneurial behaviour through a control theoretic model. Certain postulates regarding entrepreneurial success, potential government policies for economies like the UAE and practical managerial implications for entrepreneurs are provided based on the model's interpretations.

Keywords: entrepreneurship research; cross-cultural issues; cybernetics; control theory; entrepreneurial cognition; social cognition; culture; human behaviour modelling; entrepreneurial behaviour; entrepreneurial success; government policy.

DOI: 10.1504/JGBA.2012.052265

Journal for Global Business Advancement, 2012 Vol.5 No.3, pp.193 - 208

Published online: 12 Mar 2013 *

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