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Title: Challenges in international survey research: a review with illustrations and suggested solutions for best practice


Author: Anne-Wil Harzing; B. Sebastian Reiche; Markus Pudelko


Department of Management and Marketing, University of Melbourne, Parkville Campus, Victoria 3010, Australia
IESE Business School, Department of Managing People in Organizations, Ave. Pearson, 21, Barcelona 08034, Spain
Department of International Business, Tübingen University, Melanchthonstraße 30, 72074 Tübingen, Germany


Journal: European J. of International Management, 2013 Vol.7, No.1, pp.112 - 134


Abstract: When conducting international research projects, scholars face a myriad of challenges that reach beyond those encountered in domestic research. In this paper, we explore the specific issues related to international survey research, focusing on the different stages of the research process that include defining the study population and gaining data access, survey development, data collection, data analysis, and finally publication of the results. For each stage, we review the pertinent literature, provide illustrations based on examples from our own research projects, and offer possible solutions to address the inherent challenges by formulating suggestions for improving the quality of international survey research.


Keywords: international survey research; cross-cultural research; equivalence; best practice; international research projects; research process; research study population; data access; survey development; data collection; data analysis; research publication.




Available online 12 Feb 2013



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