Int. J. of Trade and Global Markets   »   2013 Vol.6, No.1



Title: Inclusive healthcare at base of the pyramid (BoP) in India


Authors: Amit Kapoor; Sandeep Goyal


Management Development Institute, Gurgaon, Haryana, India
Management Development Institute, Gurgaon, Haryana, India


Abstract: The need for inclusive healthcare is one of the key areas, where the lack of accessible, affordable and reliable product and service offerings has created a big barrier in the social and economic development of the economically weaker segment living predominantly in rural areas across the world. Realising this as a challenge as well as an opportunity, many entrepreneurs have made an entry in this socio-economic landscape with self-sustainable business ventures. The purpose of this research study is to undertake an in-depth analysis of three such social business ventures in healthcare in India, which are making a difference in the lives of the poor with their self-sustainable and innovative business models. The empirical context (research approach) involves the use of case study research methodology, where the source of data is the published case studies of healthcare business ventures at the base of the pyramid.


Keywords: inclusive healthcare; India; base of the pyramid; social business challenges; social business approach; inclusive healthcare; social entrepreneurship; poverty; rural areas; rural poor.


DOI: 10.1504/IJTGM.2013.051547


Int. J. of Trade and Global Markets, 2013 Vol.6, No.1, pp.22 - 39


Available online: 22 Jan 2013



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