Title: Managing risk in mobile commerce

Authors: Patrick L. Brockett; Linda L. Golden; Anji Song

Addresses: Department of Information, Risk, and Operations Management, McCombs School of Business, University of Texas at Austin, Austin, Texas 78712, USA ' Department of Marketing, McCombs School of Business, University of Texas at Austin, Austin, Texas 78712, USA ' Department of Accounting, McCombs School of Business, University of Texas at Austin, Austin, Texas 78712, USA; PricewaterhouseCoopers, 488 Almaden Boulevard, Suite 1800, San Jose, California 95110, USA

Abstract: Mobile commerce (m-commerce) is an increasingly important component of the consumer and business marketplace which, according to ABI Research, is expected to grow to $119 billion in 2015. With the large number of users and the prevalence of smart phones, m-commerce presents an opportunity for businesses to expand their market (and the potential threat to lose market share if they do not participate). Along with m-commerce opportunities, however, comes risk. In the rush to present an m-commerce face to the mobile consumer, risks are engendered and vulnerabilities uncovered that could threaten the enterprise and peril the consumer. Here, we discuss the growth of m-commerce as it affects the risk of the corporation and consumer. We also discuss steps that can be taken to mitigate and finance m-commerce risks for firms and individuals.

Keywords: mobile commerce; m-commerce; e-commerce; electronic commerce; internet; world wide web; risk management; wireless vulnerabilities; risk identification; smartphones; mobile phones; cell phones; business expansion; market share; mobile consumers; electronic business; e-business.

DOI: 10.1504/IJEB.2012.051118

International Journal of Electronic Business, 2012 Vol.10 No.2, pp.167 - 184

Published online: 15 Apr 2015 *

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