Title: On support of business activities by internet commerce: case of TOP 100 CZ firms

Authors: Jaroslav Jandos

Addresses: Faculty of Informatics and statistics, Prague University of Economics, 13067 Prague 3, Czech Republic

Abstract: Internet commerce, and especially web commerce, applications are often used as part of firm|s business strategy. The paper presents results of analysis of e-commerce adoption in top 100 firms in the Czech Republic (TOP 100 CZ firms). These firms belong to various industrial business sectors. Analysis is based on assessment of company|s websites. Assessment is based on evaluation of company websites executed from customer|s point of view. For evaluation, the WBE (website business evaluation) method was used. Results show that most of the top 100 Czech firms (in fact all but four) are using e-commerce, typically in the form of websites; however, most of these are only for support of the information phase of the market transaction. Even in the Czech Republic, this use – which a few years ago could present competitive advantage – is becoming common and almost imperative from a business point of view.

Keywords: internet commerce; electronic commerce; e-commerce; business transaction; Czech Republic; customer relationship; top 100 Czech firms; website evaluation.

DOI: 10.1504/IJITM.2004.005040

International Journal of Information Technology and Management, 2004 Vol.3 No.2/3/4, pp.303 - 314

Published online: 23 Aug 2004 *

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