Int. J. of Technology Intelligence and Planning   »   2012 Vol.8, No.2

 

 

Title: Technology strategies for innovation race: a simulation model for pharmaceutics

 

Authors: Kalevi Kyläheiko; Ari Jantunen; Kaisu Puumalainen; Pasi Luukka

 

Addresses:
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI 53851 Lappeenranta, Finland
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI 53851 Lappeenranta, Finland
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI 53851 Lappeenranta, Finland
Department of Mathematics and Physics, Lappeenranta University of Technology, P.O. Box 20, FI 53851 Lappeenranta, Finland

 

Abstract: In this article we will analyze a knowledge-based model of the firm that makes it possible to analyze how the firms can build up their technology strategies to capture profits from innovation race. The importance of different knowledge-based determinants will be analyzed in the context of pharmaceutical industry. We will look at the relevance of different value creating and value protecting determinants of firms and show how different technology strategies (offensive and defensive) affect the net value derived from knowledge assets in different competitive settings. The dynamics behind different strategies will be analyzed using stochastic simulation models.

 

Keywords: technology strategies; appropriability; innovation race; knowledge-based views; simulation models; pharmaceutics; profits; profit capture; pharmaceutical industry; value creating determinants; value protecting determinants; value creation; value protection; offensive strategies; defensive strategies; net values; knowledge assets; competitive settings; stochastic models; technology intelligence; technology planning.

 

DOI: 10.1504/IJTIP.2012.048473

 

Int. J. of Technology Intelligence and Planning, 2012 Vol.8, No.2, pp.115 - 136

 

Available online: 10 Aug 2012

 

 

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