Title: Commercialisation of new products developed in R&D for the green product

Authors: Karthick Jayaram; Qutbuddin Siddiquee; Ashish Malviya; Sudarshan Katti; Sudhangshu Chakravorty; Minal Mungekar

Addresses: Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India. ' Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India. ' Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India. ' Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India. ' Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India. ' Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India

Abstract: In the present competitive business environment, rapid concept to commercialisation is a need of the minute for any business growth. Product Commercialisation is influenced by the innovative technologies launched at the appropriate time and cost. The intension is to identify the factors affecting the product commercialisation and focusing on those factors. Data analysis by creating the detailed questionnaire and answer (Q&A) was done to capture the voice of the users on three major categories: 1) non-commercialisation of furniture mounted LED task light (a case study); 2) overall non-commercialisation of projects across R&D 3) software issues. The product 'green LED task light' used as a vehicle to understand the commercialisation process, the road blocks and the aiding factors. This paper provides the guidelines to enhance commercialisation of green products. Based on these gap analyses recommendations are provided to enhance commercialisation of new products developed (NPD) in R&D for the green environment.

Keywords: product commercialisation; Vilfredo Pareto; statistical analysis; sustainable development; green products; new product development; NPD; sustainability; R&D; research and development; competitive environments; business environments; business growth; innovative technologies; innovation; data analysis; LED; light-emitting diodes; semiconductors; light sources; non-commercialisation; furniture mounted lighting; task lights; software; road blocks; aiding factors; gap analyses; business performance; SCM; supply chain management; modelling.

DOI: 10.1504/IJBPSCM.2012.048300

International Journal of Business Performance and Supply Chain Modelling, 2012 Vol.4 No.2, pp.126 - 144

Received: 07 Dec 2011
Accepted: 08 Mar 2012
Published online: 11 Aug 2014 *

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