Title: Governmental intervention and gender preferences concerning violent content of videogaming materials

Authors: Alan D. Smith

Addresses: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219-3099, USA

Abstract: Through a discussion of the societal consequences of videogaming technology promoting aggressive and hostile behaviours, empirical examinations of the Entertainment Software Rating Board-rating system, government video interaction, and parental responsibility were examined to determine what roles that violence plays in videogaming materials. The hypotheses that examined these roles for the level of responsibilities and gender biases in dealing with limiting the amount of violence in videogaming materials were found to be significant among well-educated, working professionals; in particular, those who suggested higher levels of governmental intervention were less concerned on a renewed focus on parental guidance in monitoring the violent content of younger users' gaming experiences.

Keywords: CRM; customer relationship management; Entertainment Software Rating Board; social responsibility; videogaming industry; violence; violent content; video games; gaming; hostile behaviour; aggressive behaviour; government intervention; gender preferences; parental guidance.

DOI: 10.1504/EG.2012.048002

Electronic Government, an International Journal, 2012 Vol.9 No.3, pp.242 - 276

Published online: 22 Nov 2014 *

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