Title: Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour

Authors: Arpita Khare

Addresses: Indian Institute of Management – Rohtak, Humanities Block, Maharishi Dayanand University, Rohtak 124001, Haryana, India

Abstract: The past decade has seen Indian retail evolve from unorganised to organised formats. The current research was an attempt to understand the role of consumer decision-making styles on mall shopping behaviour of Indian consumers. The mall shopping attributes were factor analysed to identify the factors most significant to Indian consumers. The results suggest age of the consumers affects their shopping decision styles. The brand conscious, novelty seeking and recreational shopping styles influence mall shopping attributes.

Keywords: consumers; consumer decisions; decision-making; shopping malls; shopping behaviour; retailing; retail trade; unorganised formats; organised formats; factor analysis; significant factors; shops; brand consciousness; novelty seeking; recreational shopping; shopping styles; shopping attributes; India; Indian culture; business management.

DOI: 10.1504/IJICBM.2012.046624

International Journal of Indian Culture and Business Management, 2012 Vol.5 No.3, pp.259 - 279

Published online: 20 Dec 2014 *

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