Title: Implementing product development alliances

Authors: Kent E. Neupert, Paul W. Beamish

Addresses: Global Business Consortium, Boise State University, Boise, Idaho 83725, USA. Asian Management Institute, Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 3K7, Canada

Abstract: This study examines the implementation of product development alliances in the North American telecommunications equipment industry. The purpose of the paper is to: (1) develop a model of alliance implementation, (2) empirically test the model, and (3) identify determinants of alliance implementation. The model is tested on two dimensions: (1) using performance evaluation criteria (expected results) and (2) using perceptions of actual performance (actual results). Performance evaluation criteria explain a much larger amount of variation in alliance performance than does perceptions of actual performance, suggesting that while managers are able to identify what is important to implementing strategic alliances, they have difficulty actually achieving optimum performance.

Keywords: product development alliances; strategic alliances; telecommunications equipment industry.

DOI: 10.1504/IJEIM.2001.000466

International Journal of Entrepreneurship and Innovation Management, 2001 Vol.1 No.3/4, pp.425-443

Published online: 16 Jul 2003 *

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