Title: The Export Market Orientation-export performance relationship in emerging markets: the case of Croatian SME exporters
Authors: Dario Miocevic; Biljana Crnjak-Karanovic
Addresses: Faculty of Economics, University of Split, Matice Hrvatske 31, 21000 Split, Croatia. ' Faculty of Economics, University of Split, Matice Hrvatske 31, 21000 Split, Croatia
Abstract: The subject of Export Market Orientation (EMO) and its link to export performance has gained significant interest among international marketing academia lately. The findings of this study suggest that the EMO concept can be applied in the SME context an issue that was neglected in earlier research efforts. Further, EMO activities significantly influence the EP of SMEs in the context of Croatian SME exporters. The SMEs operating in foreign markets should embrace EMO activities (intelligence generation, dissemination and responsiveness) as the drivers of a successful internationalisation process.
Keywords: EMO; export market orientation; SMEs; small and medium-sized enterprises; exporting; export performance; PLS; partial least squares; Croatia; SME exporters; emerging markets; internationalisation.
DOI: 10.1504/IJBEM.2012.046235
International Journal of Business and Emerging Markets, 2012 Vol.4 No.2, pp.107 - 122
Received: 11 May 2011
Accepted: 17 May 2011
Published online: 15 Nov 2014 *