Title: Innovation intermediaries: a case study of yet2.com
Authors: Pia Sophie Von Nell; Ulrich Lichtenthaler
Chair of Innovation and Organization, WHU – Otto Beisheim School of Management, Burgplatz 2, D-56179 Vallendar, Germany.
Chair of Management and Organization, University of Mannheim, Schloss, D-68131 Mannheim, Germany
Abstract: This paper provides a case study of yet2.com, which was among the first internet marketplaces for technology. Along with the examples of other firms, such as NineSigma, InnoCentive, and YourEncore, the case of yet2.com underscores the potential associated with internet-based innovation intermediaries. At the same time, the transformation of yet2.com's business model points to limitations of facilitating interorganisational technology exchanges exclusively through internet databases because the complexity of technology transactions often requires more active brokering services. By combining multiple services rather than exclusively focusing on internet platforms, innovation intermediaries may add significant value in facilitating interfirm technology transfer.
Keywords: innovation intermediaries; internet marketplaces; technology marketplaces; markets for ideas; technology markets; technology licensing; technology transfer; yet2.com.
Int. J. of Technology Intelligence and Planning, 2011 Vol.7, No.3, pp.215 - 231
Available online: 30 Dec 2011