Title: The 'Green' concern in e-learning development findings from a university case study in the UK

Authors: Chih-Cheng Lin; Zheng Ma; Wolfgang Gerstlberger

Addresses: Department of Technological Application and Human Resource Development, National Taiwan Normal University, 162, Section 1, He-Ping E. Road, Taipei, Taiwan. ' Department of Marketing and Management, University of Southern Denmark, Niels Bohrs Alle 1, 5230 Odense M, Denmark. ' Department of Marketing and Management, University of Southern Denmark, Niels Bohrs Alle 1, 5230 Odense M, Denmark

Abstract: Purpose: the paper tries to address the question of whether universities concern |Green| during e-learning development. Methodology: a case study approach is chosen for establishing empirical evidence and describing the phenomenon. Findings: the paper found that the green concern did not appear at the initial stage of e-learning strategy although there is green output – reusable resource at the e-learning delivery stage. However, the diversity of cost is still a critical concern for the e-learning adoption. Originality/value: this paper shows the missing awareness of green concern in the e-learning development process, especially in the e-learning strategy.

Keywords: e-learning; electronic learning; online learning; green concerns; development process; universities; higher education; service innovation; innovation policy; reusable resources; UK; United Kingdom.

DOI: 10.1504/IJFIP.2012.044342

International Journal of Foresight and Innovation Policy, 2012 Vol.8 No.1, pp.84 - 100

Published online: 21 Nov 2014 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article