Int. J. of Electronic Business   »   2011 Vol.9, No.4



Title: Rating the website: an objective approach


Author: John R. Hamilton


Address: Faculty Law Business and Creative Arts, School of Business, James Cook University, Cairns 4870, Queensland, Australia


Abstract: Website analysis is generally subject to vagaries of survey respondents. Online website comparators offer a degree of quality analysis against their previously analysed websites. Hence, both methods are limited. This topology study collates 2002+ literature-based website nominal measurement items. It groups these measures across 27 areas, and into the three website domains of the 'website rater'. The website rater is used to compare websites and/or to benchmark websites. The website rater and the 'value-expectations relationship' in combination offer a new capability in the building and understanding of websites, their combination also houses optimisation capabilities, and these can be adjusted by management (or by incorporated business intelligence techniques) to better meet its customers' expectations and customers' value.


Keywords: customer values; customer expectations; benchmarking; website raters; strategic positioning; measure; competitive; website analysis; website evaluation; website comparison; websites.


DOI: 10.1504/IJEB.2011.043253


Int. J. of Electronic Business, 2011 Vol.9, No.4, pp.293 - 319


Available online: 22 Oct 2011



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