Title: Algorithm applied in the corporate sustainability: an analysis of empirical study on prioritisation of stakeholders
Author: Anna Maria Gil Lafuente, Luciano Barcellos De Paula
Faculty of Economics and Business, University of Barcelona, Av. Diagonal 690, Barcelona, Catalonia 08034, Spain.
Faculty of Economics and Business, University of Barcelona, Av. Diagonal 690, Barcelona, Catalonia 08034, Spain
Abstract: According to scientific studies, engaging with all stakeholders or on all issues is neither possible nor desirable. This would go beyond any available resources, and at the same time make it very difficult to adequately respond to stakeholders, leading to frustration. Therefore, the enterprise should try and prioritise its stakeholders and issues to ensure that time, resources and expectations are well managed. Based on stakeholder theory, we discuss the importance of management with stakeholders in the pursuit of sustainability in enterprises. In this paper, we will focus our research on prioritisation of stakeholders through an analysis of empirical study by a consulting firm in Brazil. In this case, the company needs to establish priorities for stakeholders. To achieve this objective, the consultant hired has used fuzzy logic algorithm, applying the P-Latin composition. To complete the study, we present the contributions, the empirical results and conclusions of our investigation.
Keywords: stakeholder theory; corporate sustainability; stakeholder prioritisation; fuzzy logic; P-Latin composition; consulting firms; Brazil; sustainable development.
Int. J. of Business Continuity and Risk Management, 2011 Vol.2, No.3, pp.262 - 271
Available online: 03 Sep 2011