Title: A new revenue model: a different approach to reduce music piracy

Authors: Vishal Midha, Punit Ahluwalia, Jerald Hughes

Addresses: Computer Information Systems, The University of Texas – Pan American, 1201 W. University Dr., Edinburg, TX 78539, USA. ' Computer Information Systems, The University of Texas – Pan American, 1201 W. University Dr., Edinburg, TX 78539, USA. ' Computer Information Systems, The University of Texas – Pan American, 1201 W. University Dr., Edinburg, TX 78539, USA

Abstract: There is no evidence that various proposed technological barriers have been effective in stopping music piracy. Different studies have proposed either anti-piracy or pro-piracy ways to solve the music industry|s problems, but piracy still exists. In this paper, we build a mathematical model of a new revenue model which the music industry could implement in order to curb piracy. Our findings suggest that music industries should incorporate versioning of their products to target different types of consumers. Additionally, our analysis shows that by using this approach, the music industry cannot only reduce piracy but also increase revenues.

Keywords: music piracy; e-finance; revenue models; analytical models; online music; ad-sponsored music; electronic finance; mathematical modelling; music industry; music downloads.

DOI: 10.1504/IJEF.2011.041339

International Journal of Electronic Finance, 2011 Vol.5 No.3, pp.249 - 260

Published online: 16 Jul 2011 *

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