Title: Why is it that most business development fails to deliver on expectations?

Authors: Neil Carpenter

Addresses: Pathfinder Consulting Team, Heathside, Corsley Heath, Warminster, Wiltshire, BA12 7PW, UK

Abstract: Every business wants to grow year on year. Organisations spend a lot of time and effort coming up with plans to do so. Yet, less than 10% of new products launched are successful. This is not surprising given the complexities of growing a business. However, companies will have a greater chance of success if the internal issues that are stopping their organisation growing are addressed, as well as understanding their competitors and their customers| needs.

Keywords: business development; market penetration; market share; new product development; NPD; organisational culture; business growth; internal issues; competitors; customer needs; liability; business expectations; scientific enquiry.

DOI: 10.1504/IJLSE.2011.041287

International Journal of Liability and Scientific Enquiry, 2011 Vol.4 No.1, pp.1 - 6

Published online: 29 Nov 2014 *

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