Title: Productivity science and sustainability – a value-driven synthesis

Authors: David Lloyd John Stainer, Alan Stainer

Addresses: Piazza Giacomo Matteotti 13, Modena (Mo) 41121, Italy. ' Middlesex University Business School, The Burroughs, Hendon, London NW4 4BT, UK

Abstract: Organisations need to be au courant about the change in attitude and behaviour regarding productivity and its relationship to sustainability. Such a stance would ensure that stakeholder value management and conventional financial performance goals do not conflict in the pursuit of competitiveness and protection for the environment – these being perceived as the |natural economy|. To accomplish this vision, which embraces social responsibility and scientific productivity advancement, frameworks, guidelines and examples are presented to allow the enlightened business to control its triple bottom line. The level of expected ethical conduct should extend far beyond what is legally required to what is morally right, with a strong kinship between value congruence and resource utilisation.

Keywords: sustainability; sustainable development; productivity science; resource utilisation; performance goals; social responsibility; environment; stakeholder values; productivity advancement; value-driven synthesis; financial performance; competitiveness; environmental protection; natural economy; scientific productivity; enlightened businesses; triple bottom lines; ethical conduct; business ethics; legal requirements; value congruence; moral rightness; morals; management; decision making.

DOI: 10.1504/IJMDM.2011.040699

International Journal of Management and Decision Making, 2011 Vol.11 No.3/4, pp.197 - 216

Published online: 29 Nov 2014 *

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