Title: The Italian 'Entrepreneurial Formula': a systemic approach to strategy

Authors: Olga Annushkina

Addresses: SDA Bocconi School of Management, Via Bocconi, 8, 20136 Milan, Italy

Abstract: The Entrepreneurial Formula, a systemic theoretical model, was presented in late 1980s by Vittorio Coda, one of the most prominent Italian management scholars, gaining an instant recognition among Italian researchers and practitioners. The model, strongly rooted in the Italian macroeconomic and business context, describes the value-creation flow and combines the competitive and stakeholder perspectives, offering a systemic view on the organisations| management. The paper also illustrates the Entrepreneurial Formula|s applicability to different business contexts by the discussion of cases of a niche family-run publishing house, of the Italian hotel industry and of non-profit social enterprises. In the conclusion the paper deals with the necessity of the systemic approach to management and with the possible future theoretical and practical enhancement of the Entrepreneurial Formula.

Keywords: entrepreneurial formula; Italian management; entrepreneurship; systemic approach; competitive strategy; stakeholder strategy; Italy; Vittorio Coda; value creation flow; modelling; niche businesses; family businesses; publishing houses; hotel industry; non-profit social enterprises; hotel management; publishing management.

DOI: 10.1504/EJIM.2011.039944

European Journal of International Management, 2011 Vol.5 No.3, pp.301 - 317

Published online: 11 Jan 2015 *

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