Title: Are Indians ready to adopt online supply chain management?

Authors: V.R. Salkute, S.R. Kolhe

Addresses: NSFDC, 5th Floor, V.V. Main Tower, Dr. Ambedkar Veedhi, Bangalore – 560001, India. ' North Maharashtra University, UMAVI Nagar, Jalgaon – 425 001, India

Abstract: E-commerce is the enabler of supply chain management (SCM). Indian industry is not using e-commerce tools for SCM to a great extent. The objective of this exploratory study is to understand the determinants of development of e-commerce in SCM within Indian industry and to test the value of supply chain functionalities and organisation strategies in explaining e-commerce development. The result confirmed with the literature that e-commerce functionalities and organisation functionalities influence the e-commerce development level. The study also showed that one of the factors of supply chain functionalities, SCM coordination level was significantly related to the e-commerce development level. Besides, e-commerce also facilitates e-bidding for sourcing decisions in SCM. Using the internet, reverse e-auctions allow suppliers to compete dynamically in real time for buyer|s business. The buying organisations who have adopted reverse e-auctions and those not used e-auctions for sourcing decisions are also differentiated in this paper.

Keywords: e-commerce; reverse e-auctions; supply chain management; SCM; innovation adoption; India; electronic commerce; electronic auctions; online supply chains; supply chain functionalities; organisation strategies; internet; world wide web; coordination levels; e-bidding; electronic bidding; sourcing decisions; real time; buyers; buying organisations; electronic marketing; e-marketing; electronic retailing; e-retailing.

DOI: 10.1504/IJEMR.2011.039899

International Journal of Electronic Marketing and Retailing, 2011 Vol.4 No.1, pp.100 - 116

Published online: 21 Oct 2014 *

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