Title: Factors affecting success of innovation intermediaries of intellectual property assets in Taiwan

Authors: Jen-Hung Huang, Pin-Pin Chang

Addresses: Department of Management Science, National Chiao Tung University, 1001 University Road, Hsinchu 30010, Taiwan. ' Technology Transfer Centre, Industrial Technology Research Institute, No. 195, Sec. 4, Chung Hsing Rd., Chutung, Hsinchu 31040, Taiwan

Abstract: The intellectual property (IP) asset transaction market in Taiwan has rapidly emerged in recent years. Industrial Technology Research Institute (ITRI), the largest government-supported research institute in Taiwan, has accumulated successful experience as an IP intermediary. Our study reports ITRI|s innovative patent transaction model and uses the expert opinion method to investigate what types of resources and capabilities are important to IP intermediaries. Our findings suggest that networking with local industries, efficient seller-buyer match and transaction consultancy are considered as key success factors (KSFs) contributing to the success of IP intermediaries.

Keywords: intellectual property; IP assets; patents; auctions; intermediary; Industrial Technology Research Institute; ITRI; Taiwan; patent transaction models; IP intermediaries; networking.

DOI: 10.1504/IJTMKT.2010.039037

International Journal of Technology Marketing, 2010 Vol.5 No.3, pp.272 - 287

Received: 03 Oct 2009
Accepted: 03 Jun 2010
Published online: 11 Mar 2011 *

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