Title: Creating value through IT – emerging patterns in brick-and-mortar b-schools

Authors: Kamna Malik, Rajiv R. Thakur

Addresses: U21Global Graduate School Pte Ltd., Singapore. ' Strategic Management and International Business, Institute of Management Technology, Ghaziabad, Uttar Pradesh 201001, India

Abstract: Information and communication technologies (ICT) have altered the form and structure of many industries, more so the information intensive industries. Education sector, which has relatively been a slow adopter of ICT, is now exhibiting speedy adoption, simultaneously affecting the scale and process of education. This paper explores the key driving forces that characterise the changing scenario for b-schools. It then attempts to analyse the value creation process of b-schools in India and identify where ICT can be injected to generate better business proposition. Certain strategic information technology positions are then proposed, and the current state of top Indian b-schools is analysed.

Keywords: b-schools; business schools; value creation; ICT; information technology; communications technology; information intensive industries; change; India; synchronous tools; asynchronous tools; teaching placements; learning placements; strategic positions; structural views; functional views; emerging patterns; innovation; education; interactive media.

DOI: 10.1504/IJIIE.2010.036857

International Journal of Innovation in Education, 2010 Vol.1 No.2, pp.148 - 172

Published online: 12 Nov 2010 *

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