Int. J. of Technology Intelligence and Planning   »   2010 Vol.6, No.2

 

 

Title: Game global in the pulp and paper industry: technological investment strategies and value creation

 

Author: Hanna Kuittinen, Kalevi Kylaheiko, Jaana Sandstrom, Satu Patari

 

Addresses:
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland.
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland.
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland.
School of Business, Lappeenranta University of Technology, P.O. Box 20, FI-53851 Lappeenranta, Finland

 

Abstract: The global players in the pulp and paper industry are facing a challenging situation since many structural parameters are changing rapidly. This paper analyses a method of coping with this new situation. First, the paper demonstrates how the industry dynamics of the pulp and paper industry has changed during 1996-2005, measured by value creation/destruction and the efficiency of using capital. Second, this phenomenon will be analysed empirically by focusing on the firms' current capability to create new value for past investments. The results demonstrate that different investment strategies have different effects on profitability and the ability to create value.

 

Keywords: industry dynamics; investment strategy; profitability; pulp and paper industry; value creation; technological investment; technology intelligence.

 

DOI: 10.1504/IJTIP.2010.035154

 

Int. J. of Technology Intelligence and Planning, 2010 Vol.6, No.2, pp.151 - 163

 

Available online: 09 Sep 2010

 

 

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