Int. J. of Electronic Finance   »   2010 Vol.4, No.3

 

 

Title: Let developers run into the app store by lowering the barrier-to-entry

 

Author: Bong Gyou Lee, Gun Hee Lee, Yong Ho Shim, Ajin Choi

 

Addresses:
Graduate School of Information, Yonsei University, New Millennium Hall 410-2, 134 Sinchon-dong, Seodaemun-gu, Seoul 120-749, Korea.
Graduate School of Information, Yonsei University, New Millennium Hall 410-2, 134 Sinchon-dong, Seodaemun-gu, Seoul 120-749, Korea.
Electronics and Telecommunications Research Institute, 138 Gajeongno, Yuseong-gu, Daejeon 305-700, Korea.
Graduate School of International Studies, Yonsei University, New Millennium Hall 410-2, 134 Sinchon-dong, Seodaemun-gu, Seoul 120-749, Korea

 

Abstract: An app store has a two-sided market composed of a developer-side and consumer-side. If the developer-side expands, consumers' willingness to access is increased in the app store market. Therefore, we argue that the expansion of the developer-side is one of the key elements for the success of an app store. This paper identifies the variables affecting the expansion of the developer-side such as developers' motives and analyses their impacts on global app stores using the Analytic Network Process (ANP). Finally, this paper briefly discusses the implications of its main findings for the success of an app store in the market.

 

Keywords: app stores; barriers-to-entry; developer-side; consumer-side; two-sided markets; network effects; analytic network process; motives; globalisation; global markets; Apple Corporation; Korea Telecom; open applications; mobile phones; cell phones; ICT; information technology; communications technology; electronic finance; e-finance.

 

DOI: 10.1504/IJEF.2010.034030

 

Int. J. of Electronic Finance, 2010 Vol.4, No.3, pp.201 - 220

 

Available online: 06 Jul 2010

 

 

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