Title: International Conference on Business Cases 2009 (ICBC 2009): a brief

Authors: G.D. Sardana, Tojo Thatchenkery

Addresses: Institute of Management Education, G.T. Road, Sahibabad-Ghaziabad, India ' School of Public Policy, George Mason University, Arlington, Virginia, USA

Abstract: A business case is essentially a description of an actual situation or an event involving issues, problems, and conflicts requiring a resolution or decision-making through strategies, skills, knowledge or reengineered business processes. The case holds an important place in the pedagogy of management education. The Institute of Management Education (IME), Sahibabad (India), organised an international conference on business cases on November 26–27, 2009 at its Sahibabad campus. The goal was to provide a platform for academicians, practicing managers, research scholars, and students of management to come together on a single platform to share experiences, interact, and discuss cases covering many facets of strategic management, marketing of technology, and enhancement of organisational performance. This introductory paper very briefly outlines the initiative.

Keywords: case studies; business cases; strategic management; technology marketing; management education.

DOI: 10.1504/IJTMKT.2010.033300

International Journal of Technology Marketing, 2010 Vol.5 No.1, pp.4 - 5

Published online: 20 May 2010 *

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