Title: Export assistance in the garment industry: an examination of awareness, use and perceived benefit

Authors: A.K. Shamsuddoha, M. Yunus Ali

Addresses: Department of Marketing, University of Rajshahi, Rajshahi 6205, Bangladesh. ' School of Business, Monash University Malaysia, P.O. Box 8975, Kelana Jaya, Selangor 46780, Malaysia

Abstract: Data from 174 garments exporting firms in Bangladesh were analysed to determine awareness, use and the perceived benefit of 19 services provided by export promotion programmes. Awareness of the programmes among all respondents ranged from a high of approximately 100% of respondents to a low of approximately 53%. Use by exporters ranged from approximately 99% for a service that bonded warehouse facilities for imported raw materials to less than 45% for a service that matching grant facilities. Programmes that bonded warehouse, participation in international trade fairs and specialised export fairs, assistance in establishing contacts with foreign buyers, overseas promotion of the firm|s products, matching grant facilities were considered to be beneficial.

Keywords: government assistance; developing countries; garment industry; clothing manufacturers; Bangladesh; export promotion programmes; bonded warehouses; imports; exports; raw materials; matching grants; awareness; international trade fairs; export fairs; business contacts; foreign buyers; overseas promotions; globalisation; business advancement.

DOI: 10.1504/JGBA.2009.031697

Journal for Global Business Advancement, 2009 Vol.2 No.4, pp.381 - 389

Published online: 19 Feb 2010 *

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