Title: Assessing innovativeness through organisational adaptability: a contingency approach

 

Author: Matti Tuominen, Arto Rajala, Kristian Moller, Mai Anttila

 

Address: Helsinki School of Economics and Business Administration, Department of Marketing, POB 1210, FIN-00101 Helsinki, Finland. Helsinki School of Economics and Business Administration, Department of Marketing, POB 1210, FIN-00101 Helsinki, Finland. Helsinki School of Economics and Business Administration, Department of Marketing, POB 1210, FIN-00101 Helsinki, Finland. Helsinki School of Economics and Business Administration, Department of Marketing, POB 1210, FIN-00101 Helsinki, Finland

 

Journal: Int. J. of Technology Management, 2003 Vol.25, No.6/7, pp.643-658

 

Abstract: Characteristics of the post-industrial era include increasing knowledge and competence, competitive and technological dynamics, and growing environmental complexity. A firm can handle market- and technology-driven uncertainties if its repertoire of knowledge and competencies is expanded continuously, and its ability to exploit such a repertoire is correspondingly improved. Hence, we examine in this study how competence-based adaptability affects the level of innovativeness, and how internal and external strategic postures influence this interplay. Our findings provide strong empirical evidence for a positive association between adaptability and innovativeness. This interplay is significantly influenced by the underlying mechanism of a firm's dominant business logic and environmental uncertainty. Thus, companies are able to improve success in new product development and commercialisation, by enhancing their ability to adapt to constantly changing environmental conditions, in line with the dominant business logic utilised.

 

Keywords: adaptability; new product development; commercialisation of product innovations; business logic; environmental dynamism.

 

DOI: http://dx.doi.org/10.1504/IJTM.2003.003129

 

Available online 12 Jul 2003

 

 

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