Title: Implementation of a strategic group map and balanced scorecard in a university setting

Authors: Laura L. Matherly, Mohammed A. El-Saidi

Addresses: College of Business Sciences, Zayed University, P.O. Box 4783, Abu Dhabi, UAE. ' Utah Valley University, 800 W. University Parkway, Orem, Utah 84058, USA

Abstract: A balanced scorecard reports those performance indicators that have been derived from the institution|s mission and stakeholder analysis and are aligned across all functions in the organisation. A comprehensive review of the literature reveals that most universities do not use a strategic map to show the causal linkages among the performance indicators. Drawing from the emerging performance excellence paradigm and research in strategic management, a strategic group map and implementation model are proposed from which a balanced scorecard is developed for higher education. Based on the application of these tools, the university achieved its first significant improvement in strategic indicators in over five years.

Keywords: balanced scorecards; higher education; universities; strategic planning; strategic management; education management; leadership; QA; quality assurance; performance measurement; strategic group maps; performance indicators; mission statements; stakeholder analysis; causal linkages; performance excellence paradigms; implementation models; strategic indicators.

DOI: 10.1504/IJMIE.2010.030877

International Journal of Management in Education, 2010 Vol.4 No.2, pp.216 - 231

Published online: 11 Jan 2010 *

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