Title: From low tech to high tech: product development strategies for finding new markets and technologies

Authors: H. Nystrom, S. Liljedahl

Addresses: Centre for Research in Entrepreneurship and Innovation, School of Economics and Management, SLU, Box 7013, S-750 07 Uppsala, Sweden. Centre for Research in Entrepreneurship and Innovation, School of Economics and Management, SLU, Box 7013, S-750 07 Uppsala, Sweden

Abstract: In the context of a strategic model for product and company development, a distinction is made between more open and more closed technological and marketing strategies. This framework is then used to discuss how companies may go from more low-tech to more high-tech development by technological and marketing upgrading of new products. The empirical analysis is based on interview data from 13 Swedish biotechnical and food processing companies.

Keywords: strategy; low tech; high tech; product development; marketing strategy; technology strategy; tech upgrading; marketing upgrading.

DOI: 10.1504/IJTM.2002.003020

International Journal of Technology Management, 2002 Vol.23 No.5, pp.448-457

Published online: 09 Jul 2003 *

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